Writing
Written for coaches who program individually for real clients. No listicles, and nothing here claims a tool fixes something a tool cannot fix.
Nearly every independent coach starts by sending programs over WhatsApp, and for the first handful of clients that is the right call. This is an honest account of where it holds up, where it gives out, and what is worth moving when it does.
Almost every independent coach programs in a spreadsheet, and almost every one of them should keep doing it for longer than the software companies suggest. But there is a threshold, it is more specific than people expect, and it is worth recognising before it costs you a client.
Most home-training advice is a list of exercises. This is the decision process behind the list: choosing the movement, keeping progress going when the load barely changes, and handling the work you can't program with one pair of dumbbells.
Every article on this gives the same three tips and none of them tell you what to actually send. Here is what goes out on day 4, what goes out on day 11, and when the right move is to make the program smaller instead.
Platd is invite-only while we work with a first group of coaches. Join the waitlist and tell us how you program today.
Request early access