Why we're building Platd

Most coaches we spoke to were running their entire practice through a chat app. Programs typed out by hand and pasted into a conversation. No way to know whether a client trained three times last week or not at all. Someone quietly stops, and you find out when they ask to cancel.

The tools that exist mostly solve the business around coaching — bookings, packages, invoices. Fewer of them take the coaching seriously.

Programming that respects how coaches actually think, a library of 447 exercises with over 300 demo videos so clients can follow the movement, and honest adherence data so you know who is doing the work.

We deliberately have not built client invoicing. Doing it badly would be worse than not doing it, and we'd rather be excellent at the training than mediocre across everything.

Early. Platd is invite-only, we're onboarding coaches in small batches, and we read every message that comes through the waitlist form. If you write real programs for real clients, you're who we're building this for.